We are a brand strategy and storytelling consultancy.

We connect business and brand strategy, shaping narratives and ideas that speak to customers, solve their challenges, and create opportunities for CEOs and CMOs. Through strategic storytelling we build brand positioning and creative that inspire genuine engagement and drive meaningful business outcomes.

LEADERSHIP

Great stories have memorable characters.

CATHERINE SHEEHAN

PARTNER & STRATEGIC LEAD

For 20 years I’ve developed strategic positioning, messaging, and go-to-market plans for brands that cater to both consumer and B2B audiences. I’m not sure how this unusual sweet spot found me, but I’m glad it did. There’s not much I love more than distilling simple, compelling, soulful stories that captivate an otherwise distracted audience and drive sales for my clients.

My experience includes developing brand strategies for Progressive Insurance, Toast, ADP, Blue Cross Blue Shield, Merrill Lynch, and Zildjian. I led user engagement and product go-to-market strategy for a healthcare technology startup. I’ve written more Effies submissions than I care to remember, and won a few of them.

I also learned how to snowboard at age 40. It’s a long story, for which I am now grateful.

RYAN RAULIE

PARTNER & CREATIVE LEAD

With over two decades of experience shaping brand narratives, I am a creative leader who thrives at the intersection of strategy, innovation, and design. My expertise lies in translating complex business objectives into compelling storytelling that resonates across audiences and platforms, drives measurable business results, and strengthens brands. My hands-on creativity and people-first style has earned me the respect of colleagues and clients alike.

Throughout my career in both advertising and public relations I have led integrated consumer, corporate and B2B campaigns across a wide range of industries, for clients including Omnipod, Goodyear, LEGO Education, Blue Cross Blue Shield and Zildjian. I have successfully rebranded companies like Amgen. And I have collaborated with the executive leadership of brands like Abercrombie & Fitch, L.L. Bean, and Dick’s Sporting Goods to help define their brand purpose and integrate it seamlessly into their business operations

Personally, I love dogs and hate spiders.

METHODOLOGY

A great story takes us on a journey.

SET ADRIFT

We begin by casting a wide net and diving deep into every facet of your business, category, and audience to uncover insights hidden above and below the surface. This expansive exploration ensures no opportunity goes unnoticed.

BOIL THE OCEAN

Post-discovery, we distill our findings and insights into a powerful brand position and strategic narrative. This guiding strategy informs product development, operational and business decisions, and creative direction, ensuring cohesion and impact.

SET ANCHOR

With clarity and conviction, we bring your brand to life. We craft a compelling identity, a resonant brand idea, and content that captivates your audience and elevates your brand above the competitive noise.